In our last post we covered “What is copywriting?”. Laying down the foundations of what it takes to write compelling brand messages. But let's kick it up a notch, diving headfirst into taglines and slogans. Those catchy little snippets that stick with us long after the ad has faded away.
We'll dissect some effective taglines and slogans, the secrets behind why these taglines worked and how you can apply the tactics onto your own brand. Let's go!👇
1. Nike - Just Do It (1988)
Let's start with a true titan in the world of branding - Nike. With their timeless tagline, "Just Do It," Nike didn't just sell shoes, they sold a mindset. This simple yet powerful phrase resonated with consumers on a deeper level, inspiring them to push past their limits and embrace the spirit of athleticism. So, what's the secret sauce here? Tapping into human emotion. Nike didn't focus on the features of their products, they focused on the feeling of empowerment and determination - something we can all relate to.
Takeaway: Don't just sell a product, sell a feeling. Tap into the emotions of your audience and inspire them to take action.
2. Volkswagen - "Think Small" (1959)
Now, let's take a trip back in time to 1959, where Volkswagen flipped the script on traditional advertising with their tagline "Think Small." In an era dominated by big, flashy cars, Volkswagen dared to be different by championing simplicity and practicality. This tagline not only highlighted the compact size of their Beetle but also appealed to consumers' desire for authenticity and honesty. The lesson here? Sometimes, going against the grain can set you apart from the competition.
Takeaway: Embrace authenticity and transparency. Don't be afraid to challenge industry norms and showcase what makes your brand truly unique.
3. Dollar Shave Club - "Shave Time. Shave Money." (2012)
Enter Dollar Shave Club, the disruptor of the shaving industry. With their tagline "Shave Time. Shave Money." Dollar Shave Club didn't just offer razors, they offered a solution to a common problem. The hassle and expense of traditional shaving. This tagline cleverly combines two benefits: saving time and saving money, appealing to busy consumers who value efficiency and affordability. The brilliance lies in its simplicity and clear value proposition, making it memorable and effective.
Takeaway: Highlight the benefits of your product or service in a clear and concise manner. Identify pain points that your target audience faces and offer a solution that addresses their needs.
The common denominator? Keep it short. Less is more when it comes to memorable taglines. The power lies in simplicity.
So go ahead, get creative, and craft a tagline that'll leave a lasting impression on your audience!
Just do it!