Can someone understand your website in five seconds? This simple test helps you see if your homepage clearly explains what you offer, who it is for and what the visitor should do next.

Is your website clear enough for both people and AI? Here are three questions to ask before adding more traffic, content or campaigns.

What if your small business had an AI colleague? In this episode of Simply Briefed, Kristine Lium speaks with Marcus Larsson, Growth at Vorker.ai, about how AI can become practical support for the work around the work.

PIMM is expanding to Gothenburg. We didn’t want to be a long-distance partner, we wanted to be a short tram ride away from the industrial grit, deep-tech soul and straight-talking innovation of the Swedish West Coast.

What happens when the distance between having an idea and being able to test it starts to shrink? In this episode of Simply Briefed, Viktor Margeirsson explores how vibe coding is changing who gets to build, why speed is reshaping validation, and why domain expertise may become more valuable than ever.

AI is making it easier than ever for small teams to build powerful products. But when more companies enter the market, what actually signals real potential? Here, we unpack a few of the perspectives investors look for in AI companies today.

As AI becomes part of how we prepare, research, and sell, the role of sales is starting to shift. What does that mean for how companies create value and build their teams?

As AI assistants become part of everyday decision-making, the way we discover products is shifting from search results to recommendations. What does that mean for brands and product pages?

Who owns the output when AI helps create it? This episode explores ownership, responsibility, and value creation in the AI era — and why accountability still belongs to the person who signs off.

AI doesn’t make learning effortless. It makes learning accessible — by improving structure so effort actually leads somewhere.

AI is becoming part of the infrastructure of work. In this episode of Simply Briefed, we raise the questions shaping how value, judgement, and pricing might evolve when AI becomes part of the process — without offering simple answers.

What changes when organizations move from automation to AI? In this episode of Simply Briefed, Kristine Lium and Kathrine Hogseth discuss leadership, learning, and organizational culture in the age of AI — and how teams can turn structure and data into insight, decisions, and value.

What makes an idea investable? A curious look at how real problems, timing, and human insight shape the ideas that turn into companies — featuring Skyfall Ventures’ Jon Kåre Stene.

Whether you’ve followed every AI release closely or barely noticed anything since ChatGPT arrived, Google launched a new major model last week: Gemini 3. In this Simply Briefed deep dive, we break down the three changes you’re most likely to notice — clearer reasoning, better understanding of mixed information, and deeper integration in everyday tools — in a short, practical overview for curious professionals.

Simply Briefed Week 47 (17–23 Nov 2025): Kimi K2 Thinking is Moonshot AI’s open-source “thinking agent” that plans, checks, and remembers. Here’s what it is, where it comes from, and why it matters.

AI adoption is rising fast, but readiness still lags. Linn Solvang joins Simply Briefed to discuss what readiness looks like — and how small steps and shared learning can create real progress.

Simply Briefed Week 46 (10–16 Nov 2025): OpenAI × AWS partnership, Aardvark security agent, Shopify 11× AI growth, AI browsers Edge and Atlas, and Pomelli marketing tool — executive insights in five minutes.

This week, the AI industry found its new center of gravity. Nvidia crossed $5 trillion, OpenAI restructured for scale, and Anthropic locked in a million TPUs with Google. Together they mark a shift from ideas to infrastructure — where energy, chips, and trust define progress. And after months of quiet, the Nordics are re-emerging — linking AI innovation to renewable energy and ethical design.