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Writer's pictureJosefine Max

Simply Briefed pod E5: Will AI make retail smarter?

– With Fredrik Amréus Hammargården




Welcome to Simply Briefed, the podcast that takes complex topics and makes them easier to understand. In each episode, we encourage our guests to break down subjects into clear and easy-to-understand insights. Whether you're a professional, an enthusiast, or just curious, join us as we explore the topics of today’s most important conversations in a way that all of us can follow.



Episode 5 - Will AI make retail smarter?


AI is rapidly reshaping how businesses operate, especially in commerce. In this episode we’ll dive into how AI can drive smarter and more data-driven decisions to help retailers optimize everything from business procedures to customer experiences. We'll explore how the acceptance of AI has accelerated thanks to advancements from platforms like OpenAI, and how companies are setting new standards for the industry by democratizing AI.


Our guest is Fredrik Amréus Hammargården, Chief Product Owner at Indivd. With a deep background in AI and experience leading one of Sweden’s fastest-growing SaaS companies, Fredrik is passionate about making retail insights more accessible and actionable. He’ll share how to transform customer understanding and raise the retail experience through AI solutions.




About the guest

Ingrid Af Sandeberg - AI expert

Name: Fredrik Amréus Hammargården

Title: Chief Product Owner, Indivd

Background: Chief Product Owner at Indivd since 2017, all about transforming how retailers understand their customers using AI. With a background in AI and experience leading one of Sweden’s fastest-growing SaaS companies. Passionate about making data-driven decisions easier and more reliable. Constantly researching new ways to push the boundaries of what’s possible in retail insights.









 

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