I've covered why you should use AI tools and put some AI writing tools to the test. And now I'm looking for the best AI design tools on the market.
Similar to finding good AI text tools, navigating the many options can be a lot. But when you find a great tool and learn it, it can really help you out! I'll try to simplify the process, so let us discover AI in digital design together!
How do we choose who's best?
To start exploring which AI design tool works best, I decided to test 4 of the most popular tools with varying features, they are: Canva, Adobe Firefly, Looka logo, and Stockimg.ai.
Here's a recap of the assessment:
User-Friendliness: An AI tool should be easy to use right away, with a simple design and organized menus for easy navigation. It's crucial that it works seamlessly across various devices and software. A clean layout with clear text and sensible colors.
Functionality: A high-quality AI tool should accurately offer image editing, template customization, smart suggestions, and automated design generation. These features should work effortlessly and empower users to produce high-quality designs efficiently.
Creativity Enhancement: A graphic design AI tool should inspire users with diverse templates and support customization for creative exploration. It should also offer feedback to refine designs, fostering a collaborative and accessible creative community.
May the best AI design tool win
From making logos to creating social media posts, a good AI design tool can help you with your creativity and speed up your process - like a lot. I´m ready to see which tool will be my new co-creator.
🌟 USP: Create stunning images that can be used for commercial use.
🌟 Plus: Powerful integration with Creative Cloud.
🌟 Minus: The tools are somewhat limited.
🌟 Price: Free, premium is $4.99/month.
User-friendliness:
Similar to other Adobe products, Adobe Firefly´s interface is especially simple and clean. It’s especially easy to use for people already native to the Adobe Suite. The tool integrates perfectly with other creative cloud products and works great both on desktop and mobile.
Functionality:
As the opportunities of generative AI increase so will Adobe Firefly as it's built to deliver continuous progress and development within the Adobe structure.
Creativity enhancement:
Combining Adobe Firefly with other Adobe products gives you even more effect of the whole suite making it easy to create and content you can dream of. The features and inspiring solutions in the tool also support your creative process pushing the boundaries of what you can create.
🌟 USP: Makes design easy and accessible – even for those who wouldn't call themselves designers.
🌟 Minus: The ability to collaborate easily with other users.
🌟 Plus: The free version is limited compared to the paid plan and does not include the AI feature.
🌟 Price: Free, Canva Pro is $120/year.
User-friendliness:
Canva's interface is simple but colorful and easy to navigate with a drag-and-drop functionality. However, Canva has lots of features that make the interface feel a bit crowded. Canva can be accessed through their website or application and suits both beginners and experienced designers.
Functionality:
Whether you are out to create social media content, business presentations of anything in between - Canva and the AI-design generator "Magic Studio" give you cool features and solutions to make your design stand out even more.
Creativity enhancement:
Canva inspires creativity with its diverse templates and customizable features, while also encouraging collaboration and feedback among users - something that is unique for Canva. if you haven't tested it you should absolutely see how your imagination can go from idea to impressive design.
🌟 USP: Generate logo designs tailored to each user's preferences and input.
🌟 Minus: Offers a wide range of customization options.
🌟 Plus: Need to purchase the assets to download and absorb the copyright.
🌟 Price: Free, upgrade starts at $20.
User-friendliness:
Looka Logo’s layout is clean, with clear text and sensible colors chosen to enhance readability and usability. It offers an easy way to get started with your design, straightforward options, and organized menus when editing.
Functionality:
This tool helps you easily create your logo and brand kit. It helps you easily edit images and customize templates, giving smart suggestions and generating designs automatically. While it's fantastic for designing logos, this AI tool isn't as handy once you've established your logo and brand identity.
Creativity enhancement:
Looka logo maker helps you be creative by using smart technology to suggest ideas and improve your logo designs as you work. It gives you tips and feedback to make your logos look better, making it feel like brainstorming with a teammate.
🌟 USP: Generating high-quality content that is customizable, fast, and scalable.
🌟 Minus: Many different features and customization options.
🌟 Plus: Expensive compared to similar tools.
🌟 Price: Starts at $33/month.
User-friendliness:
StockImg.ai is easy to use with its simple interface and easily navigated menus. It's simple to use, has smart search, lets you filter results, works well with other tools, and considers user feedback.
Functionality:
It is a smart tool that quickly generates free stock images based on your input. The tool offers a wide range of functionalities, including the ability to generate images in different formats and resolutions. Posters, wallpapers, and logos are some of the great content options to choose from when generating images.
Creativity enhancement:
StockImg.ai enhances creativity by giving you the option to experiment with different styles, themes, and compositions to suit your projects. By automating the image creation process, StockImg.ai frees up time for you to focus on refining your ideas and bringing your visions to life.
Wrapping up
Adobes Firefly is a great tool for generating content, especially for regular Adobe users. It is an affordable tool that generates consistent content. The biggest advantage of Adobe Firefly is the ability to download images and use them for commercial purposes.
Canva provides us with several great features that are very usable, especially their collaboration feature. However, having too many features can sometimes mean there's a lack of focus on improving specific areas. Even though some of these features are lacking, Canva is an inspiring tool for both novice and experienced designers.
Looka Logo is a perfect tool for start-up companies that need to set their brand identity and do not have the money to spend on hiring a graphic designer. Even though you have to purchase the assets to download your creation, Looka Logo is a great way to get inspiration.
With Stockimg.ai, there is no need to buy images from Shutterstock or similar websites. Flexibility as well as accuracy are two of their main qualities. But you may have to practice your prompt writing to get the result you want.
Working with design, it's impossible to ignore the impact of AI design tools. They’re assisting us in our creative work, regardless of our level of expertise. No matter which tool you pick, using AI for graphic design can really boost your creativity and productivity. Happy designing!
In my next deep dive, I will review AI productivity tools! These tools will automate your tasks and streamline workflows, helping you work smarter and more efficiently.
Not ready to go all AI?
Let’s explore the sweet spot between AI and human interpretation!
Exploring AI
Angelica Hugosson interned at us at PIMM. This article series shares her insights from testing AI tools for text, media and data processing. Starting from a limited personal experience.
Join her exploration of these AI tools and how they can streamline your business!
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