Simply Briefed pod E13: No skills? No problem! Now you can be a creator with Gen.AI
- Josefine Max
- Apr 29
- 2 min read
Key takeaways
Creativity belongs to everyone
Generative AI lowers the floor, making it easier for anyone - not just trained professionals, to express ideas and create meaningful work.
AI won’t replace human creativity - it amplifies it
AI serves as a creative partner, supporting both new and experienced creators by enhancing skills and opening up new possibilities, while keeping human input central.
Authenticity is your competitive advantage
As AI-generated content becomes more common, standing out will rely on clear intention, personal perspective, and ethical, transparent use of AI tools.
Episode 13: No skills? No problem! Now you can be a creator with Gen.AI
– With Johan Lopes Helgesson
Generative AI is crushing creative barriers.
Ask yourself: What do I want to create, and how can the tools work for me to make it happen?
In this episode, creative technologist Johan Lopes Helgesson joins Simply Briefed to explore how generative AI is transforming creative work. As a product-focused creative leader at Adobe, Johan shares how AI tools are reshaping the creative landscape, not by replacing people, but by becoming valuable collaborators.
The conversation covers how generative AI lowers the barriers to creativity, opening up opportunities for everyone, regardless of experience. We discuss how AI enhances the capabilities of professionals, speeds up processes, and helps push creative boundaries. Johan also highlights why, in an era of AI-generated content, authenticity, intention and personal perspective have never been more important.
🎧 Listen now on Spotify!
Host: Kristine Lium
Mentioned in the episode: Content Authenticity Initiative
About the guest
Name: Johan Lopes Helgesson
Title: Creative technologist, Adobe
Background: Spent over two decades building award winning products, helping organizations get the best possible value from the latest technologies. UX and human centered design is part of his DNA. Passionate about the intersection between art and science, content and data, entrepreneurship and innovation. He advise startups on supercharging creative, design, strategy and product teams.
Contact: LinkedIn
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