Key topics
- The intersection of AI and color psychology in branding
- How AI is changing the way we perceive and select color
- The emotional and cultural significance of color in design
Episode 9: Is AI changing the psychology of color?
– With Judith van Vliet
Color has always been a powerful communicator in branding, evoking emotions and shaping perceptions. But with the rise of AI, could this essential element of creativity soon be driven by algorithms? In this episode of Simply Briefed, we explore the fascinating interplay between human perception, color psychology, and the capabilities of AI in branding with color expert Judith van Vliet.
Judith, the founder of The Color Authority, has worked with some of the biggest names in the industry, advising on color strategies and trends. From cultural influence to emotional impact, we dive deep into how AI is changing the way brands think about and use color.
Will color remain a deeply human experience rooted in creativity, culture, and psychology, or is it simply a dataset for AI to analyze and replicate? Tune in to hear Judith’s take on how this will shape the future of branding.
Host: Kristine Lium
About the guest
Name: Judith Van Vliet
Title: Color expert, visionary behind The Color Authority, consultant, podcast host.
About: A catalyst for transformation, helping individuals and businesses unlock the power of color. She has worked on color strategies for Braun De’Longhi, developed a color scheme for Vidde and collaborated on a trend book for Cosentino just to mention a few. Her passion for color knows no bounds, evidenced by her many roles within the Color Marketing Group.
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