Is your website clear enough for both people and AI? Here are three questions to ask before adding more traffic, content or campaigns.

What if your small business had an AI colleague? In this episode of Simply Briefed, Kristine Lium speaks with Marcus Larsson, Growth at Vorker.ai, about how AI can become practical support for the work around the work.

PIMM is expanding to Gothenburg. We didn’t want to be a long-distance partner, we wanted to be a short tram ride away from the industrial grit, deep-tech soul and straight-talking innovation of the Swedish West Coast.

What happens when the distance between having an idea and being able to test it starts to shrink? In this episode of Simply Briefed, Viktor Margeirsson explores how vibe coding is changing who gets to build, why speed is reshaping validation, and why domain expertise may become more valuable than ever.

AI is making it easier than ever for small teams to build powerful products. But when more companies enter the market, what actually signals real potential? Here, we unpack a few of the perspectives investors look for in AI companies today.

As AI becomes part of how we prepare, research, and sell, the role of sales is starting to shift. What does that mean for how companies create value and build their teams?

As AI assistants become part of everyday decision-making, the way we discover products is shifting from search results to recommendations. What does that mean for brands and product pages?

Who owns the output when AI helps create it? This episode explores ownership, responsibility, and value creation in the AI era — and why accountability still belongs to the person who signs off.

AI is becoming part of the infrastructure of work. In this episode of Simply Briefed, we raise the questions shaping how value, judgement, and pricing might evolve when AI becomes part of the process — without offering simple answers.

What changes when organizations move from automation to AI? In this episode of Simply Briefed, Kristine Lium and Kathrine Hogseth discuss leadership, learning, and organizational culture in the age of AI — and how teams can turn structure and data into insight, decisions, and value.

Key topics AI can help make sense of complex health data There is no one-size-fits-all solution for health, personalization is key...