Five Years In: Designing the Agency We Needed

...and Maybe You Do Too

When we started out in 2020, we weren’t trying to build an agency as much as a way of working we wished existed. Strategy and creativity under one roof. Less silos, more flow. Fewer handovers, more momentum.

Five years later, we’re still experimenting. But along the way, a few principles have stuck—ones that might help anyone designing their own team, studio, or modern organisation.

1. Energy Is an Asset

We’ve learned that energy—team energy, client energy—is one of the most important resources to manage. Protect it, nurture it, and spend it wisely. Fun keeps ideas fresh. Hard work keeps the bar high. The right people make both possible.

👉 Takeaway: Energy is just as important to manage as your budget.

2. Tools Change. Values Don’t.

AI is here and useful—but it hasn’t changed why we work. Our process flexes with new tools but is anchored in the same values: clarity, impact, creativity.

👉 Takeaway: Build systems around principles, not platforms. Tools will come and go.

3. Put Brains in the Same Room

Some of our strongest projects happened because strategists, writers, and designers built ideas together, not in sequence. Strategy sparks creativity, creativity sharpens strategy.

👉 Takeaway: Create collisions, not silos.

4. Rhythm Beats Hype

Awards and launches are great. But what really sustains us is rhythm: clear scopes, repeatable processes, mutual trust. And yes—winning awards is a thrill (we’ll happily admit it). But more than trophies, it’s about how that recognition pushes us to stay on our toes, refine how we work, and keep aiming for what’s next.

👉 Takeaway: Growth isn’t just about big wins—it’s about steady wins.

5. Keep It Human (Even With AI in the Room)

Yes, we work with AI. Some days it feels like just another teammate. And maybe in the future, AI agents will mostly talk to other AI agents. But here’s the thing: we’re still humans. We want clarity, empathy, laughter, and connection. That doesn’t change.

👉 Takeaway: AI sharpens the work. But it’s human connection that makes the work matter.

Five Years, And Forward

So this is our little pause. Five years in, still learning, still testing, still shaping the kind of agency we want to work in.

We’re marking it with a fresh website that reflects that spirit—more room for ideas, stories, and ways of working we believe in. Btw - Drop us a line and let us know how you like it below 👇

To everyone who’s been part of the ride so far—clients, collaborators, teammates, and friends—thank you. You’ve made these years smarter, bolder, and a whole lot more fun.

Here’s to the next chapter—let’s make it count.

💛 Cira & Kristine 💛

---

Do you want a brand that stands the test of time?

Book strategy session